Is social media right for your business?
The two-way communication path is a Pandora’s box that many businesses are hesitant to open. In doing the research to create this blog, I had to smile at all the fake blogs that I saw out there – businesses dipping their toes in the water – but not yet ready for the potential feedback, or the sheer volume and content management that comes from having that voice on the other end. Once you open yourself up to the voice of the community, it’s hard not to listen to what they’re saying. Still, it’s estimated that one in five adults read at least one blog a month, and among youth more than 40% are connected on a social network. That’s a huge audience for a marketer, and a great way to stay connected with your community. At the Vision conference in May we’ll ask Maggie Fox (CEO and founder of the social media group ) about present risks and future opportunities in the social media world. I’m also going to check out Do you really need your own social network? On April 17th
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2 comments:
Sounds like and interesting topic. Looking forward to it.
Glad to see you are taking this step. I believe these new channels of communication will be very important to the future of our industry.
At Braun/Allison Inc. we have developed a system to extract the stories required for a solid social media presence, and ways to schedule the release of those stories in support of sales milestones and in conjunction with offline efforts -- like print ads! Remember those?
As we are an old-school marketing storytelling company, we understand the strengths and weaknesses of both offline and online channels.
Bottom line is, a good marketer needs great content, and the ability to move fluidly between all channels as required by a smart strategy.
That's my two cents.
Shameless plug now: I'd encourage everyone to visit our website/blog at www.braunallison.com. Next week we will be posting a link for a FREE download of my new book called "Sell The Truth" in which I discuss the importance of TRUE stories tailored for all mediums, especially in this new economy where consumers are motivated by fear and uncertainty.
Sign up for our blog, or follow me on Twitter @BAdavid for notification of when the FREE book download link goes live.
David Allison
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